March 14-17, 2022 • Long Beach Convention Center • Long Beach, CA
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Let’s Make Sense of the Data: Optimizing Your Digital Marketing


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Long Beach Convention Center, 203B

A comprehensive digital marketing strategy can help charter schools to connect with current families, reach prospective families, and engage various stakeholders. But how do you know if your strategy is working for you? In this session, our experts will walk through the basics of digital marketing analytics, so you are prepared to analyze and interpret your data, evaluate your efforts, and make changes as necessary to effectively reach your audience.

Topic:
Operational Integrity - Communications and Marketing
Audience:
Community stakeholders, New school developers, Operations leaders, Charter School Developers
Level:
Beginner

Scroll down to view handouts.

Presented by


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Christina Bragg
Director of Communications and Marketing
Para Los Niños

As Director, Communications and Marketing, Christina is responsible for telling the Para Los Niños story to external and internal audiences of the organization. Prior to this role, Christina was Associate Director of Communications and Special Events at Christopher House in Chicago, IL, where she oversaw all external communications as it relates to fundraising and managed all donor events. Christina has twelve years of fundraising and communication experience, starting in the Marketing Department at the Cincinnati Art Museum. Christina holds a B.A. from the University of Cincinnati, McMicken College, and School of Design, Art, Architecture, and Planning.


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Jeremy Divinity

EdTec Inc.

Jeremy is a Senior Marketing Specialist at EdTec with digital strategy, content development, and campaign management expertise. Currently, Jeremy is a Doctoral student at Loyola Marymount University in their Doctorate in Educational Leadership for Social Justice program. Jeremy received his Master of Science in Integrated Marketing Communications from New York University and a Bachelor of Science in Marketing from Northern Arizona University. In addition, Jeremy is a published writer focused on social justice issues, mental health, and personal development.


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Melanie Horton

EdTec Inc.

Melanie is the Director of Marketing at EdTec. She has experience in educational administration, marketing and communications, and international business. Before joining EdTec, Melanie was the Director of Business and Marketing for a large charter high school in Los Angeles, where she also led community outreach and advocacy. Prior to this, she was the Head of Research at Prudential Real Estate Investors Latin America. Outside of work, Melanie serves on the Board of Directors of the Fulbright Association. She holds a BS in Finance and Spanish from Canisius College; an MBA from UCLA Anderson; and an MA in Latin American Studies from UCLA.


Handouts

Let's Make Sense of the Data: Optimizing Your Digital Marketing
Topic:
Operational Integrity - Communications and Marketing
Audience:
Community stakeholders, New school developers, Operations leaders, Charter School Developers
Level:
Beginner

Scroll down to view handouts.