Building a Great School Tour: Confessions of a Secret Shopper
The school tour is a pivotal but often overlooked step in the enrollment process. In this practical session, we'll leverage insights from a professional secret shopper who has evaluated over 100 school tours across the nation. Discover the essential elements of an effective school tour that can transform prospective families from passive interest to active enrollment. We’ll cut through the fluff and provide you with actionable strategies to enhance your school tour experience. Learn how to make your school tour a powerful asset that attracts and enrolls families.
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Seaside-4, Long Beach Convention Center
Operational Integrity - Communications and marketing
Breakout Session
Presented by
Chief Enrollment Officer
SchoolMint
Nick LeRoy is the Chief Enrollment Officer for SchoolMint. LeRoy joined SchoolMint when they acquired his company Bright Minds Marketing, a boutique agency focused on improving enrollment for Independent, Charter, and public schools. Prior to founding his own school marketing and enrollment agency, LeRoy served as the Executive Director for the Indiana Charter School Board (Indiana’s statewide authorizer) and came to education from a successful career as a global brand manager in the pharmaceutical industry, where he oversaw multiple million-dollar brands. He is a graduate of the University of Utah (BA) and an Honors graduate of Emory University (MBA).
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Seaside-4, Long Beach Convention Center
Operational Integrity - Communications and marketing
Breakout Session