Meeting the Moment: Family Engagement in the Digital Age
Unleash the power of digital marketing to engage families and boost your school's appeal. In this session, participants will learn how to craft resonant messages, create high-quality content, and effectively follow up on prospective families. Learn from Aspen Public Schools’ experience developing a successful marketing campaign that resulted in 50+ new students at its three campuses. This session is ideal for school administrators and communicators eager to enhance their school's community and loyalty. Attendees will leave with innovative, proven methods to attract and retain families in the digital age.
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103C, Long Beach Convention Center
Operational Integrity - Communications and marketing
Breakout Session
Presented by
Director of Digital Marketing
Larson Communications
Joe Ventura is a leader in digital marketing and education advocacy. Since 2020, he's led a team focused on helping public schools connect with and inspire families. Through this work, Joe has successfully reversed declining enrollment trends and attracted top-tier teachers for over 60 schools nationwide during and after the COVID-19 pandemic. His expertise spans across nonprofits, NGOs, and education, specializing in transforming complex information into compelling narratives. A storyteller at heart, Joe's credentials include a BA in English Literature and a MA in International Relations.
Chief Operating Officer
Aspen Public Schools
Matt, a Fresno native, blends his passion for education with business acumen. After earning a psychology degree from Fresno State, he honed leadership skills at River Way Ranch Camp as one of the executive directors and operations director at Wonder Valley Ranch Resort. An MBA from Sonoma State University bolstered his strategic insights. Currently, as COO for Aspen Public Schools, Matt ensures seamless operations, fostering a supportive community for all partners. He champions education as a universal right, empowering individuals to pursue limitless growth opportunities.
SESSION RESOURCES
,
103C, Long Beach Convention Center
Operational Integrity - Communications and marketing
Breakout Session