Week of March 18, 2024 • Long Beach Convention & Entertainment Center • Long Beach, CA
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Countering Dwindling Enrollment: Tactics for School Growth (aka Survival)

What do schools need to do to ensure enough growth to be sustainable? Join school leaders and finance and marketing experts for a discussion of thoughtful, nuanced, and community-driven growth strategies amid declining enrollment projections across the state. From jumpstarting hyper-local guerilla-style word-of-mouth to partnering effectively with vendors tasked with boosting enrollment, come for a lively discussion of tactics to add to your essential growth toolkit.

When/Where:
,
104B, Long Beach Convention Center
Topic:
Operational Integrity - Communications and marketing
Format:
Breakout Session

Presented by


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Andrew Crowe
Deputy Director
Scholarship Prep Charter Schools - Scholarship Prep - Santa Ana

the administrator, and district leader in Philadelphia, Hawai`i, and Southern California. Andrew holds a Bachelor’s degree from Notre Dame, a Master’s degree from the University of Pennsylvania, and was a Teach For America corps member. He currently serves as the Chair of the Native American Alumni Board of Notre Dame.


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Jim Surmeian
Director of Client Finance
Charter Impact

Jim is responsible for overseeing Charter Impact’s service delivery, as well as acting as an outsourced CFO on behalf of our clients. Jim brings over 20 years of non-profit and for-profit financial management experience to our team. Throughout his career, Jim has used his Six Sigma background to increase efficiency, eliminate non-value-added functions, and bring down overhead costs for both his internal teams and external clients. He especially enjoys applying this experience for non-profit entities so they can operate more efficiently and better serve their stakeholders.


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Kate Eng
Director of Client Finance
Charter Impact

Kate oversees all finance, accounting and compliance reporting for clients by working collaboratively with multiple internal teams and ensuring accuracy and timeliness of financial information. Across her career, Kate has leveraged technology to distill data and deliver insights to diverse stakeholders. An immigrant to the U.S., Kate is a firm believer in opportunity through education and is an advocate for the charter school mission of providing choice and accountability. Outside of Charter Impact, Kate has served as a mentor at the Asian Youth Center and volunteered for various organizations, including Toys for Tots and Habitat for Humanity.


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Phil Goulet
Director, Charter Schools
Finalsite

Phil directs the charter school market at Finalsite and spends every day consulting with some of the most forward-thinking and successful charter school leaders in the country about effective awareness, engagement and communications strategies. Being lucky enough to marry an assistant director of marketing and communications at a local choice school, Phil also gets to talk school marketing strategy during morning walks with the dogs, kayak rides on the local lake, and while fast-forwarding through commercial breaks of his favorite recorded shows.


When/Where:
,
104B, Long Beach Convention Center
Topic:
Operational Integrity - Communications and marketing
Format:
Breakout Session