Cracking the Social Media Code: Building and Maintaining Your School's Social Media Presence

With 10 years of marketing experience, Courtney started her career in corporate advertising agencies, working with several industries, including hospitality and restaurants. Specializing in social media, communications, and graphic design, Courtney has dedicated the past seven years to sharing student stories and spreading the positive word about flex-based personalized learning. Courtney currently leads marketing and communications at Sage Oak Charter Schools, a K-12 nonclassroom-based charter school serving Southern California.

With a background in graphic design and media management, I specialize in crafting engaging and meaningful content that significantly contributes to building and maintaining a school's online presence. I've led re-branding efforts and established a content strategy, ensuring an accurate representation of my organization across all public platforms. I advocate for schools to perceive their social media presence as more than just a tool for current students and families but also as a means of acquisition. This is why maintaining a clear, concise, and authentic media presence is crucial in showcasing who you are and what you offer.