Storytelling with Purpose: Mission-Driven Marketing for Charter Schools
Participants will learn to create mission-aligned marketing strategies that foster authentic connections within charter school communities. Through real-world case studies and a hands-on storytelling activity, attendees will develop marketing pitches based on genuine stories from their schools. Designed for charter school leaders and those responsible for marketing and community outreach, this session provides practical tools to enhance engagement and trust in your school's mission. Attendees will leave with actionable strategies to implement mission-driven outreach that resonates deeply with their school communities.
Presented by
Digital Media & Communications Specialist
Sage Oak Charter Schools
Director of Outreach and Charter Development
Sage Oak Charter Schools - Sage Oak Charter School
I started as an elementary and middle school teacher from 1992-2006. I served as an administrator in several seats from 2007-present: elementary and middle school site administrator, director of personnel services, director of facilities and long range planning, assistant superintendent of personnel/pupil services, and superintendent from 2017-2021. Currently I serve as a director for the Sage Oak Charter Schools. I've had the privilege to serve large and medium size school districts composing a wide range of demographics. I've consulted and advised school boards, superintendents, and CEO's. I have a passion for student and staff wellness.
