Where Did Everyone Go? Solving the Enrollment Puzzle in a Competitive Landscape
As competition heats up in the era of school choice, staying competitive and increasing enrollment is critical to fulfilling your mission. This session tackles the core challenges of shrinking waitlists and demographic shifts while focusing on long-term strategies to ensure sustainable enrollment growth. Learn how to secure your school’s place in a crowded market and position yourself as the top choice for families. Key Takeaways: competitive edge in a world of school choice. actionable strategies to boost retention and attract new students. manage staffing and budgets amid enrollment changes.
Presented by
Senior Director of Enrollment Marketing
Grow Schools
Ashley serves charter schools as Sr. Director of Enrollment Marketing at Grow Schools. Ashley brings years of experience in education and the digital marketing industry, having gained classroom experience before managing content and social media teams, developing websites, and consulting for startups and large brands. Ashley is dedicated to helping schools share their stories and meet their goals through enrollment marketing.
Vice President of Client Services
Charter School Management Corporation (CSMC)
Kristin is a member of the Leadership Team at CSMC, where she lends her expertise in the areas of client services, operations, and business management. In addition to her Leadership role, Kristin also serves as a School Business Manager for several of CSMC’s larger client partners. Prior to her tenure at CSMC, Kristin was a Charter School Leader at a Core Knowledge K-8 school in the Denver, Colorado area. Kristin also spent 10 years in Management Consulting with Accenture/Anderson Consulting. Kristin’s combined past charter leadership and consulting experience allow her to be an impactful contributor to CSMC’s leadership and core values: to always focus on the Client Partner Experience, to attract, develop, and retain the Highest Quality Employees, and to foster Cross-Department Collaboration.
Visionary/Owner/CEO
ELITE Public Schools
Dr. Ramona Bishop, a Bay Area native, is a dedicated administrator, scholar, and activist with over two decades of experience in education. She is the visionary/owner/CEO of ELITE Public Schools, a charter school network founded in 2019 to bridge the opportunity gap for black and brown students. Bishop holds degrees from UC Berkeley, University of San Francisco, Cal State East Bay, and University of the Pacific. Her research and publications primarily focus on improving educational outcomes for marginalized students, with a dissertation on leadership strategies for enhancing academic achievement among African-American students.
Senior Client Services Representative
Grow Schools
Tony began in the non-profit sector, collaborating to secure funding for STEM education in schools throughout Southern California. His support for educational programs and strong background in business management now informs his work on behalf of charter leaders. Tony is passionate about helping charter schools thrive in their communities and achieve their financial goals