Rocketship Ignites Change Through Family & Staff Advocacy
Concerned about your charter renewal and seeking effective strategies to organize hundreds of dedicated families and staff members? In this session, Rocketship’s External Affairs team will share the proven tactics and systems that led to our success in mobilizing large-scale volunteer engagement for renewal efforts. Through this session, we will cover key strategies for driving turnout, mastering mass mobilization, and hearing firsthand from our Renewal Leads on what made their campaigns successful. Join us to get inspired and equipped for your own renewal journey!
Presented by
Associate Director of Community Organizing
Rocketship Public Schools
Amy Parada passionately works for Rocketship Public Schools as the Associate Director of Community Organizing. She has orchestrated shows of power, such as the San José Mayoral Candidate Forum with over 1,000 people. Amy has ignited change by organizing hundreds of volunteer families and staff in cross-collaborative organizing across 13 schools. Amy found her passion for organizing 12 years ago through the movement to pass the Local Control Funding Formula with Governor Brown. Her passion stems from her own immigrant family, fueling her belief education is a passport for underserved families creating positive ripple effects across social issues.
Lead Education Organizer
Rocketship Public Schools
Gilbert Borrayo is a Lead Education Organizer who began his journey during San José's small schools movement, as charter schools were emerging. His experience in community advocacy evolved into a skilled organizer. Gilbert successfully led two traffic safety campaigns, including a $100K crosswalk initiative championed by families for over a decade, emphasizing safety in underserved communities. He recruited over 120 parent leaders in less than a year, mobilizing more than 500 families during the charter school renewals. In addition, Gilbert coaches Stanford students to launch organizing campaigns using the Marshall Ganz model, further empowering future leaders in California.
Director, External Affairs
Rocketship Public Schools
